Soap posters are there to inform the public of a completely brand new or new series, giving them the time, date and channel but also an small insight into what it will be like using characters and mise en scene. The information is kept short and simple, as posters are viewed quickly and the images
This poster in particular is almost highlighting to the public the fact that Hollyoaks is different to a typically conventional soap, with clubs instead of pubs, aiming to target a younger audience. The characters are young and glamorous looking in the right image, unlike the left.
Although skins is a drama, not a soap, its posters are good examples as they are aimed at the target audience which our soap is aimed at. Both posters are about partying, mischief and having fun, representing a typical teenagers life.
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