Sunday, 11 March 2012

What have you learnt from your audience feedback?

I gathered feedback in a variety of ways from different age groups.  I used YouTube and Facebook, as well as creating questionnaires for AS media students and also showed my trailer to my family.  By uploading my trailer onto YouTube and linking it to Facebook it allowed me to collect feedback easily. Overall, the feedback was positive, however there were some constructive criticism after our first draft, such as:
- Too long for a trailer, needs to be choppier to add pace.
- Make the on screen text larger.
- Keep text on screen for longer.
- Music starts off too slowly at the beginning, cut to further in the song, also adding to the pace.
- Move the speech of the 'black haired girl' to make it seem less non-diagetic.

We also received comments saying that it was 'really good' and that after watching our trailer they would be interested in watching the soap.

In order to specifically direct our feedback at our target audience we decided to produce questionnaires with a series of questions which they could answer about our trailer.  Not only were they within the 16-24 category, but they were also AS media students, therefore we felt that their feedback would be particularly beneficial.

1. After watching the trailer, would you say the trailer is advertising the soap genre?
All of our feedback for this question was positive, with the students answering 'yes'.  This showed that, although there may be some slight improvements needed still, our trailer was definitely obvious enough in what it was trying to achieve.
2. Would you watch the soap after watching the trailer?
The majority of answers to this question were yes, other than one which said 'maybe', which was a very positive outcome.
3. Is the music appropriate?
Most people felt that the music was appropriate however some were unsure.  Despite this, we still chose to keep the music the same as we wanted our trailer to be different and not what people would stereotypically expect.
4. Should there be text with the voice-over?
The feedback for this question was about half and half with 'yes' and 'no'.  We therefore decided to use text but not directly linked with the voice over.
5. Is the trailer the right length?
All but one felt that our trailer was the right length however we chose to trim a few sections slightly in order to make the footage choppier, keeping pace and excitement.
6. Are there enough stereotypical characters?
'Yes' was answered for each persons feedback on this question, showing that we had successfully researched conventional soap characters.
7. Is there a variety of shot types?
Once again, 'yes' was answered for this question.  This showed how much our camera work skills had improved from last years foundation portfolio as we'd tried to use a variety of shots to make the trailer exciting, as well as portraying the characters emotions easily and quickly.
8. Is there anything that could be improved?
The main feedback was that the voice-overs couldn't be heard very easily so to resolve this we simply turned them up slightly and 'dipped' the music whilst the non-diagetic speech was playing.  Whilst others said that nothing needed to be improved.
9. What works well?
We were told that our use of shots and editing worked well, that we used appropriate effects and that the storyline was easy to follow.  There was also a positive response about our acting skills and diverse use of characters.
10. Is the editing appropriate?
All answered 'yes' to this question, showing to us that not only had our camera work improved from last year, but also our editing skills.

Ultimately, from our audience feedback, we learnt that our skills have advanced from our foundation portfolio last year and that, because of this, we have been able to create a successful, realistic and audience grabbing soap trailer.

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