Research: Soap title sequences

Both of these title screen are iconic and attract their target audiences in different ways.


EastEnders has it's iconic drum beat at the beginning of the title sequence, known as the 'duff duff's', alerting its audience that the programme is starting.  The tune is fairly repetitive and keeps a simple pattern making it easily recognisable and catchy.  The shot of the Thames is famously known and therefore a good representational image for a soap based in London.

Compared to EastEnders, the Hollyoaks theme tune and title sequence is a lot more modern and evidently aimed at a younger target audience.  The music has a strong guitar beat and the camera shots are fast paced and choppy, showing all the characters and their personalities through props, which is a great contrast to EastEnders simple pan outwards.