1985
We looked at EastEnders very first trailer, only 13 second long, consisting of a variety of quick paced cuts showing what is evidently a street in London, due to the big red buses. The removal lorry which drives past has the 'EastEnders' logo across the side of it, representing the fact that it's a new soap. The quick paced cuts fit in time with the well known theme tune which is still played today.
In contrast to this, the Hollyoaks trailer broke the stereotypical soap opera image as well as the verisimilitude as the actors and actresses are shown to be on set and filming, aware that it is not reality and talking about their character roles.
1995
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